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About



It’s is a company aimed at research and innovation, founded in 2016 by Alessandro Cambi, Francesco Marinelli and Paolo Mezzalama with branches in Rome, Geneva and Paris. 

Today’s society is changing, fast and complex. We believe that architecture is a reflection of society, as such it should express all its changes. The observation of other worlds, such as those of hi-tech, economy or design, teaches that hybridization between different spheres of competence produces innovation. The world of construction is directly influenced by these changes. The objective of It’s is to stretch the confines of architecture, hybridizing its methods with know-how from other sectors in order to evolve its own skills and offer innovative services. 

It’s addresses itself to public and private sector firms who look for both ethical and economic potential in innovation, within which the architect’s point of view can bring added value. Today, the group has already developed projects for Amazon, the Lombardy Region, Grisoni Zaugg, Bouygues Immobilier, UCI Cinema, Feudi di San Gregorio, Bang&Olufsen. 

Alongside It’s appears Parallel Digital, a startup in the avant-garde of the development of design using the BIM method and digital experimentation.

Alessandro Cambi, Francesco Marinelli and Paolo Mezzalama, professional architects, share twelve years of experience of work and research together. Until 2016, they’ve been working for Scape, a company that they founded as partners. Thanks to their commitment, Scape appeared on the list of the ten best emerging studios by the French Ministry of Culture (NAJA, Album des Jeunes Architectes 2008) and in 2014 was winner of the Italian National Order of Architects award for young talent in architecture. The three architects have been and are involved in numerous collaborations with different universities, among which the faculties of architecture of Ferrara, Roma TRE and the Polytechnic of Lausanne. 

The It’s team is made up of: Alessandro Alessi, Emanuele Andreoni, Mattia Biagi, Annachiara Bonora, Elena Cambianica, Pierluigi Cassibba, Chiara Di Battista, Giulia Di Francesco, Bruna Dominici, Laura Ferrara, Maria Rita Longo, Julie Martinais, Enrico Mele, Gianfranco Antonio Policella, Davide Quadrozzi, Andrea Reina Rojas, Matteo Sarrocco, Valeria Taormina, Antonio Vellucci.



Contacts info@its.vision



Italy
via Ignazio Pettinengo 72 
00159 Roma 
t +39 06 87566110 

Switzerland
22 rue de la Filature 
1227 Carouge 
t +41 22 3438800 

France
​64-66 rue des Archives
75003 Paris 
t +33 (0)7 63116831





Projects


Date
Project
Category
Location

2016-2017
It's HUB
Architecture
Via Pettinengo 72 - Roma (Italia)

Digital
Doha, Qatar

Mobility
Lombardy Region (Italy)

Scenography
Showroom Marta Sala éditions, Corso Monforte 15, Milan (Italy)

Architecture
Sorbo Serpico, AV (Italy)

2016 - 2017
Paysage en Bois
Architecture
Cugy, Canton of Fribourg (Switzerland)

From 2016
Ampëz Hotel
Architecture
Cortina d’Ampezzo, Belluno (Italy)

2013 - 2014
Villa G
Architecture
Sorengo, Lugano (Switzerland)

Architecture
Milan (Italy)

From 2016
Strada Vega
Mobility
Porto Marghera, Mestre, Venice (Italy)

Architecture
Paris 18th (France)

Architecture
Rue Paul-Meurice, ZAC des Lilas, Paris 20ème (France)

2011 - 2016
MEIS
Architecture
Ferrara (Italy)

Architecture
ZAC in the École Polytechnique area, Lot C.2.2b, Palaiseau (France)

Architecture
ZAC Clichy-Batignolles, Paris (France)

Architecture
Lausanne (Switzerland)

Architecture
EUR, Rome (Italy)

2011-2012
Via Mecenate
Architecture
Via Mecenate, Rome (Italy)

Architecture
Via Celso, Rome (Italy)

Architecture
Chemin Docteur Jean-Louis Prévost. Petit Saconnex, Geneva (Switzerland)

News



Date
Project
Category
Location

01-06-2017
Strada Vega
Mobility
Venice